“Health is wealth” and “Food is Medicine” so “Healthy food, is Healthy and Wealthy Life” inspired by this we a group of farmers from Erode a district of Tamil Nadu, in India decided to give natural and healthy food to the community we live. In the year 2015 we decided to reward the farmer who will change his practice to Organic Farming with decent and guaranteed income by giving “Minimum Support Price” (MSP) for his production.
First we registered “Uyir Organic Farmers Association Erode” and enrolled ourselves along with farmers who were willing to adopt organic/natural farming with around 12 farmers. We started training to the inorganic farmers on every alternate Thursdays by inviting to our farms and educated about the importance of organic practices. Initially there were 5 or 6 farmers for training and it slowly increased to 50 presently and the conversion ratio is about 40%. Today we have 9 district associations as above we have trained more than 6000 farmers in tamilnadu and there are around 2000 farmers who have changed to organic methods after taking training with us as on date. There is no training cost and the trained farmer is free to sell on his own or can register with us to sell his products.
Initially we few farmers would sell our products every week to our friends and relatives. When we tried to convert other farmers into organic farming the first question raised by the farmer was where can I sell these? And what will be the benefit I get for changing to Organic Farming? So this was the need for us to start our own shop and sell directly to consumers and “Uyir Agriculture private limited” was formed and the shareholders are farmers themselves. The company set a goal to make all these organic farmers to earn at least Rs.1000/ per day and to give minimum support price to all the products they produce irrespective of the market price ensuring that bigger objective of the society is achieved.
We started our first store in erode and later in coimbatore selling our own production. As a policy we don’t encourage any traders to use our store to sell their products and we don’t sell other brands in our store. All the products are sold in our brand “UYIR” including the value added products of our farmers. We Source products which we cannot produce locally from other organic farmers groups across India like wheat etc... but direct farm inspection is made to ensure no chemicals or pesticides are being used in these farms and also ensure the quality of these products
UYIR is the first and only company in India to give "Minimum Support Price" (MSP) to all the agriculture products produced by its organic farmers.
In the meanwhile when we were in the process of training we found farmers who were willing to take organic but could not do so because of their economic conditions, we started “Uyir Agriculture Development Trust” in the year 2017 where we help farmers by donating desi cows if a farmer is willing to take up organic farming but economically unable to own a cow, so far we have identified and donated more than 30 such cows. The first calf has to be returned back by this farmer to the trust which in turn will be donated to some other needy farmer and we started donating cows from the year 2017.
As our objective was to Improve the health condition of the society we follow strict rules to ensure quality products is reaching our consumers, so we have seven internal committees - Production & Training, Purchase, Accounts, Human Resource, Audit & Inspection, Quality Control, Marketing and Sales, which helps in smooth running of our company as well as coordinating with our associations. All these committee’s operate at different level but ultimate goal is to ensure that the vision of
From 2015 till date :
We have provided training for more than 5000 farmers as on date and converted more than 2000 farmers from inorganic farming to organic farming. Out of this more than 400 farmers sell their products through us
Number of District association today is nine.
The Area under conversion from inorganic to organic is more than 1000 Acers as on date.
There are more than 60 Whatsapp groups across the districts of tamilnadu for training farmers.
Around 30 farmers have be donated desi cows for their farming needs.
We have stores in Erode, Coimbatore and Online
The sales turnout of the company is more than 5 Corers last financial year
Today we have more than 5000 consumers and with almost nil complaints from them.
There are 40 whatsapp group for consumers and still on the raise.
We have 3 Lac Facebook followers and 3 Lac of Youtube followers as on date.